Lord And Taylor Article Index for
Lord
Website Links For
Lord
 

Information About

Lord And Taylor




  Company Logo
  Company Type Department Store
  Company Slogan
  Foundation 1826
  Location New York City, New York
  Industry Retail
  Products Clothing, footwear, bedding, furniture, jewelry, beauty products, and housewares
  Homepage http://wwwlordandtaylorcom/


Lord & Taylor, based in New York City, New York , is one of the oldest Department Store chains in the United States . Currently operating as a division of Federated Department Stores , the chain was formerly a division of May Department Stores prior to that company's acquisition by Federated on August 30 , 2005 , but is expected to be sold sometime in 2006 . In 1916 Lord & Taylor (founded in 1826) was a founding member of the American Dry Goods Co. organization (soon after renamed Associated Dry Goods Corp.), becoming part of May Company with its 1986 acquisition of Associated. As Lord & Taylor was considered the crown jewel of Associated, it was assumed that May bought ADG just for Lord & Taylor.

Out of all of ADG's former divisions, ''Lord & Taylor'' is the only nameplate that survives intact today. The only other semi-surviving ADG nameplates are from the Los Angeles-based J.W. Robinson Co., which was combined with May's May Co, California division to form Robinsons-May ; and L.S.Ayres of Indianapolis which was consolidated with May's Famous-Barr division based in St. Louis (but operating as L.S. Ayres). These semi-surviving names will be retired by late 2006 as they are converted to Macy's .

Lord & Taylor was a long-time fashion leader, especially after World War II, but lost that position in the 1980s and 1990s to Saks Fifth Avenue , Neiman Marcus and the service-oriented Seattle upstart Nordstrom .


A STORE OF FIRSTS

A few other "firsts" at Lord & Taylor: it was the first major store on Fifth Avenue, the first to present innovative Christmas windows filled with holiday displays rather than merchandise, and the first to open a branch store (1941 in Manhasset). Lord & Taylor is also known for playing the national anthem before the start of each business day.


LORD & TAYLOR'S ICONIC DOROTHY SHAVER

In 1945, Lord & Taylor became the first major store on Fifth Avenue to name a female as president. That woman was Dorothy Shaver.

Dorothy Shaver's association with Lord & Taylor began in 1921 when then President Samuel Reyburn encouraged her to promote and market "Five Little Shavers", a family of dolls created by her sister, Elsie. Dorothy Shaver's challenges grew when she officially joined Lord & Taylor in 1924 as head of the Comparative Shopping Bureau. It didn't take her long to re-channel the department's focus from the competition to Lord & Taylor's own customers, putting them first by providing one on one help as they made their selections. With that, the concept of the Personal Shopper was born, flourishing today at Lord & Taylor as Red Rose Personal Shopping Service, During her first few months with the store, she submitted an entirely unsolicited report to the president, analyzing what was wrong with the company and how to correct it.

Miss Shaver was given more responsibility, sales increased and, in 1927, her innovations earned her membership on Lord & Taylor's Board of Directors. In 1931, she was appointed Vice President, and became First Vice President in 1937. She was elected President in 1945, the first woman to head a major retail establishment.

Many of the Lord & Taylor's special services were introduced while Miss Shaver reigned, and it was during this period that she introduced both the distinctive hand written logo (The Signature of American Style), and the American Beauty Rose as a symbol of the store. Miss Shaver's era ended officially upon her death in 1959, but her legacy and innovative retailing concepts continue at Lord & Taylor to this day.

In June 2000, Lord & Taylor appointed its second female President & CEO, Jane Elfers, who remains at the helm of this venerable retailer.


EXPANSION AND RETREAT

While a part of Associated and under the leadership of CEO Joseph E. Brooks, during 1970s aggressively expanded into Texas , Illinois and Michigan and in the early 1980s South Florida saw 11 stores opened in quick succession. The chain partially withdrew from the oil-shocked Texas and southern Florida markets in 1989-1990 after its 1986 acquisition by May.

Under May, the majority of ADG's Hahne & Co. division (six New Jersey locations) and several former John Wanamaker and Woodward & Lothrop locations were assumed by Lord & Taylor. Since 1997 Lord & Taylor has occupied the former John Wanamaker landmark store in downtown Philadelphia.

During the 1990's and early 2000's, May attempted to take the chain national. Under the leadership of CEO Marshall Hillsberg, Lord & Taylor once again entered the expansion mode in the 1990s, opening stores as far west as Denver, with plans to enter the Las Vegas, Nevada market. At one time, Lord & Taylor had as many as 86 stores across the country.

After continuing tepid results and repeated tinkering with its merchandising, May gave up its national ambitions for the division. Newly appointed President and CEO Jane Elfers announced the shuttering of 32 stores in 2003 (representing 38% of locations, but only 18% of total sales). Many of the closed locations were only a few years old. The company's strategy for the move was to concentrate on its "core" East Coast Corridor markets (New York City, Boston, Philadelphia, Washington DC metro) as well its midwest locations in Chicago, Detroit, and St. Louis.


MOVING FORWARD AFTER THE 2003 RESTRUCTURING

Following its dramatic restructuring in 2003, Lord & Taylor's leadership sought a return to the store's roots. Renewed focus was placed on creating and maintaining an upscale shopping experience in the remaining 54 locations, with determination to leave behind perception of a middle-of-the-road merchandising strategy. Alterations such as conversion of remaining Lord & Taylor Cafés into Larry Forgione's Signature Cafés were evidence of the chain's intent to have a more clearly defined signature style. However, just three years later, the continuation of this effort came into doubt. With its parent company acquired by Federated in 2005, Lord & Taylor entered the new year with a future likely to be determined by the highest bidder.


LORD & TAYLOR CURRENT STATUS

in Orlando, Florida .]]

Terry Lundgren , Federated's chairman, president and chief executive officer, announced on 12 January 2006 that Federated Department Stores would be selling the Lord & Taylor chain by the end of the year. There has been speculation that Saks Fifth Avenue might take over the chain, that Federated may sell the company piecemeal for its real estate (also eliminating a competitor) or that a private equity firm may attempt to purchase the company. In early March 2006, prepping the company for sale, Federated announced that 5 underperforming Lord & Taylor stores would close, while the Center City Philadelphia, the former flagship of the John Wanamaker chain, would convert to Macy's, replacing the neighboring Strawbridge's flagship at The Gallery at Market East.


CURRENT LOCATIONS


Connecticut



Delaware



District Of Columbia



Florida



Illinois



Maryland



Massachusetts



Michigan



Missouri



New Jersey



New York



Pennsylvania



Virginia



FORMER LOCATIONS


Previously closed stores (as part of July 2003 restructuring)



Previously closed stores (closed prior to 2003 restructuring)



Stores Announced but never built/completed



EXTERNAL LINKS



REFERENCES