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The ''Liverpool Daily Post'' was first published in 1855 by Michael James Whitty . Whitty, a former Chief Constable for Liverpool, had campaigned for the abolition of the Stamp Act under which newspapers were taxed. When the abolition took place, Whitty began publishing the ''Daily Post'' at one penny per copy, undercutting the incumbent best-selling Liverpudlian newspaper, the ''Liverpool Mercury''. In 1879 the ''Liverpool Echo'' was published as a cheaper sister paper to the ''Liverpool Daily Post''. From its inception until 1917 the newspaper cost a halfpenny. In 1904 the ''Liverpool Daily Post'' merged with the ''Mercury'' but its title was retained. The limited company expanded internationally and in 1985 was restructed as Trinity Holdings Plc. The two original newspapers had just previously been re-launched in tabloid format, reflecting the difficult times of high unemployment and social unrest in Liverpool in the early 1980s. In 1999 Trinity merged with Mirror Group Newspapers to become Trinity Mirror , the largest stable of newspapers in the country. EXTERNAL LINKS
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