, like most large Retail and Grocery chains, offers Store Brand s, commonly referred to as "generic brands," which are cheap alternatives to Name Brand products. Unlike most chains, Wal-Mart has numerous store brands, each catering to a different Consumer need or desire. Almost all products offered under Wal-Mart brands are Private Label products, meaning Wal-Mart produces them through Subsidized contracts awarded to the lowest bidder. Private label goods can be found in almost every category at Wal-Mart. This is a partial list of Wal-Mart brands.
See Also: Sam's Choice
, originally introduced as '''Sam's American Choice''' in 1991 , is named after Sam Walton , founder of Wal-Mart. It is perhaps the most common and best known of Wal-Mart's various store brands. Items produced under the Sam's Choice label include Cookies , chips, dip, frozen foods, and various other grocery items. Along with another Wal-Mart private label, Great Value, Sam's Choice items can be found in almost every grocery category at Wal-Mart.
- is the name used for home electronics such as televisions, CD players, surround sound systems, and even blank recordable media (CD-R and DVD-R). The Durabrand name is also used on some small appliances.
- is a brand used for consumable pharmacy and health and beauty items, such as Shaving Cream , skin Lotion , Over-the-counter Medication s, and Pregnancy Test s.
- is a brand of clothing originally launched in the UK , aimed at young people who want to look fashionable on a tight Budget . The name George, comes from the name of the original designer George Davies who started the range in the early 1990's.
- includes household items such as glass cleaner and Light Bulb s, as well as food items such as Peanut Butter and snack crackers. The primary difference between Great Value and Sam's Choice is that the former consists of items most consumers have on their shopping lists, making Price and Quality only factors, while items of the latter can become Impulse Purchase s for some consumers. In recent years, some Sam's Choice items have been changed to the Great Value brand.
- products include large and small furniture, small appliances, and home office products.
- is a brand used for a variety of products targeted for children, including toys and clothing.
- products include curtains, bedding, and various other home fashion products.
- , abbreviated on its labels as '''NoBo''', is a line of apparel and home furnishings targeted at teenagers and young college students. The line uses trendy colors and designs on products ranging from hats to lamps to Beanbag Chairs .
- is a brand of Dog Food . Its namesake comes from Sam Walton's bird dog and has become the number one selling brand of dog food in the United States.
- is a brand used for outdoor equipment.
- describes itself as "Wal-mart's healthcare brand." It consists chiefly of medical equipment in the following categories: blood pressure monitoring, diabetes monitoring, and cough and cold-related products (such as humidifiers and thermometers).
- features Family -oriented clothing products such as Pants and Socks .
- is a brand of cat food and litter.
- SuperTech is Wal-Mart brand motor oil that is found in the Automotive departments. The brand is also offered at those locations that have a Tire and Lube Express. SuperTech also makes a line of oil filters, as well as other assorted automotive fluids and products, including but not limited to Transmission, Power Steering, and Brake fluids, among others.
In common with most British supermarkets, most of Asda's own brand products are simply sold under the ASDA brand. Some of these also carry the "Great Value" branding as used by Wal-Mart. Asda also sells Durabrand and George (frequently known as George at Asda), and also other own brands:
- is Asda's No-frills line with its simple red, white and black packaging. It is basic goods at low prices. Originally with food, but also includes household items. Was known in the past as Farm Stores. Rival brands includes, Tesco 's Value and Sainsbury's Basic
- is Asda's premium food brand. Rival brands includes, Tesco's Finest--- and Sainsbury's Taste the Difference
- is an old electrical brand, however it is being replaced by Durabrand and Onn
- is Asda's mid-level electrical brand, aimed at women, with it colourful packaging and stylised design.
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