is a
Brand of riveted
Denim Jeans manufactured by
Levi Strauss & Co. .
Contrary to an advertising campaign suggesting that
Levi Strauss sold his first jeans to
Gold Miner s during the
California Gold Rush (which peaked in 1849), manufacture of
Denim overalls only began in the
1870s .
Modern
Jeans began to appear in the
1920s .
By the
1990 s, the brand was facing competition from other brands and cheaper products from overseas. Production facilities in
Canada and the
United States closed and supply of finished products came from places like
China ,
Hong Kong ,
Vietnam ,
Lesotho ,
Dominican Republic ,
Colombia and
Mexico .
Today Levi's retail operations are broken up into regional bases:
Levi's product lines include:
- Red T
- Signature
- Type 1 - discontinued
- Engineered
- Circle R
- Red Loop
- Levi's Vintage Clothing（L.V.C)
- Next Cube Blue Print (N3BP)
In 2000 , the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by '' The Sunday Times '' and Channel 4 .
Denim giant Levi Strauss has designed a pair of jeans able to control a wearer's Apple iPod music player.
The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones.
To be launched in August 2006, the jeans will cost approximately $200 (£114).
Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans.
No pictures have yet been revealed of the RedWire DLX, or details of how exactly the owner will be able to wash them.
- 501 Button Fly
- 505 Straight Leg
- 550 Relax Fit
- Type 1 Iconic Fit
- Type 1 Real Loose
- Type 1 Tough Boot
