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Kleenex is a Brand Name of Facial Tissue and a registered Trademark of the Kimberly-Clark Corporation . Because of the success of this brand, it has become a Genericized Trademark in American English and many people in North America today refer to any tissue as a "kleenex". The material from which Kleenex is made was originally called "Cellucotton," and was designed by Kimberly-Clark during World War I . It came to be used in Gas Mask filters during the war, as a replacement for Cotton , which was in high demand for use as a surgical dressing. Kimberly-Clark created the first facial tissue in 1924 , and later introduced paper Towel s, and paper napkins. These facial tissues were originally marketed as a cleaning tissue for such usages as removing Cold Cream . Later they were marketed as a disposable paper tissue. In the 1930 s, the Kimberly-Clark Corporation received a large number of letters from customers suggesting its use for Colds and Hay Fever . Kleenex were first advertised for use as a Handkerchief replacement in 1926 ; this was to become the product's dominant use. Early advertising recommended using disposable Kleenex instead of a Cotton Handkerchief with the slogan "Don't Carry A Cold In Your Pocket". Kleenex is now manufactured in 19 countries, and sold in 150 countries. In 2005, Greenpeace launched the Kleercut campaign against Kimberly-Clark to protest its methods of tissue production and its alleged use of ancient forests to produce disposable products. (see Kimberly-Clark Corporation ). Kimberly-Clark consciously places the terminology "brand tissues" after "Kleenex" in all of their advertising so as to inform the general public that Kleenex is a Brand of tissue, not the actual term for "tissue". ''See Genericized Trademark ''. EXTERNAL LINKS |
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