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Kellogg Company





Information

  Company Name Kellogg Company
  Company Type Public
  Foundation 1906
  Location Battle Creek, Michigan , USA
  Homepage wwwkelloggscom


The Kellogg Company (often referred to as simply '''Kellogg'''® or '''Kellogg's'''®) is an American-based Multinational producer of Breakfast foods, Cookies and Crackers , with corporate headquarters in Battle Creek, Michigan , USA . Kellogg's® was founded as the '''Battle Creek Toasted Corn Flake Company''' on February 19 , 1906 by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium . The company produced and marketed the hugely successful Kellogg's® Toasted Corn Flakes and was renamed the Kellogg Company in 1922 .

The company owns the Kellogg's, Keebler , Morningstar Farms , and Kashi divisions or subsidiaries. It also owns the Natural Touch , Cheez-It , Murray , Austin , Famous Amos , Carr's , and Plantation brands.

On January 24 , 2005 , the former CEO (since April 1999) and Chairman of the Board Of Directors (since April 2000), Carlos Gutierrez became U.S. Secretary Of Commerce in the second term of President George W. Bush . Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez.


CORPORATE GOVERNANCE

Current members of the , John T. Dillon , Claudio Gonzalez , Gordon Gund , James Jenness , Dorothy Johnson , Daniel Jorndt , Ann Korologos , David Mackay , William Perez , William C. Richardson , and John Zabriskle .


OBESITY IN THE USA

The company is facing Legal Action in the USA in the year of its Centennial . It is alleged that sugar coated cereals lead to Obesity in children. {Link without Title}


PRODUCTS


Cereal products


A list of cereal products produced by Kelloggs, with available varieties.



Other products

As well as cereals, Kellogg's or subsidiaries also produce the following products:
  • Cheez-It crackers

  • Club crackers

  • Eggo waffles

  • Famous Amos cookies

  • Kashi brand health foods

  • Keebler cookies

  • Morningstar Farms vegetarian foods

  • Natural Touch vegetarian foods

  • Nutri-Grain Cereal Bars

  • Pop-Tarts

  • Sunshine crackers

  • Screaming Fruit



Discontinued cereals and foods



MASCOTS

Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).



EXTERNAL LINKS