The Italian Riviera is the sea coast on the west and the east of Genoa , known as Liguria , extending from France to Tuscany . In Italian , the term "Riviera" includes the Riviera di Levante, from Genoa toward Tuscany , and the Riviera di Ponente, from Genoa to France . The Riviera di Ponente ends at Ventimiglia , a former Customs post for traffic with France.
It is famous for its particularly mild climate, which rendered it a well-known and frequented Tourist destination even in winter.
