is a
UK Television Station which launched on
November 1 ,
2005 . The
ITV Plc channel has a male-oriented line-up including sport, cop shows and US sitcoms.
ITV4 is broadcast on
Freeview ,
Digital Cable and
Satellite Television . It was expected that ITV4 would replace the existing
Men & Motors channel, until
ITV stated that the two channels would run alongside each other.
ITV4's launch night aired on
Telewest and
Sky Digital via a temporary replacement of
Men & Motors , which was reinstated the next day; and launched on Sky Digital channel 120, after
ITV2 and
ITV3 in the listings, on
7 November . Some other sporting content has since also been simulcast on
Men & Motors in a ''ITV4 on m&m strand''.
The channel airs daily between 6pm and 6am.
It was the first channel to sport the new on-screen look that rolled out across the rest of the
ITV network on
January 16 ,
2006 .
Red Bee , (formerly ''BBC Broadcast''), designed the new logos and presentation for the entire corporation that saw the end of the "yellow and blue" squared look, designed for
ITV1 2 &
3 .
Sporting coverage includes the
UEFA Champions League , live
Boxing ,
Tour De France and the
World Poker Tour .
Films that have been or will be shown include ''
Full Metal Jacket '', ''
Carlito’s Way '' and ''
The Fast And The Furious ''.
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