Information AboutHeineken |
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Heineken Brewery (Heineken Brouwerijen) is a Dutch Brewery company, founded in 1863 by Gerard Adriaan Heineken in Amsterdam . As Of 2004 , Heineken owned over 130 breweries in more than 65 countries and employed 61,732 people. With an annual Beer production of 121,8 million hectoliters per year, Heineken ranks as the fourth largest brewery in the world after InBev , SABMiller , and Anheuser-Busch . Heineken's Dutch breweries are located in Zoeterwoude and 's-Hertogenbosch . HISTORY Founding The Heineken company was founded in 1863 when the 22-year-old Gerard Adriaan Heineken bought the 'De Hooiberg' brewery in Amsterdam . In 1873 the brewery's name changed to 'Heineken's Bierbrouwerij Maatschappij', and opened a second brewery in Rotterdam in 1874 . In 1886 Dr. H. Elion , a pupil of the French Chemist Louis Pasteur , developed the 'Heineken A-yeast' in the Heineken laboratory. This Yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of Bottom-fermenting Yeast . Further generations The founder's son, Henry Pierre Heineken , managed the company from 1917 to 1940 , and continued involvement with the company until 1951 . During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. Henry Pierre's son, Alfred Henry "Freddy" Heineken , started working at the company in 1940 , and 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken's continued global expansion, and while he retired from the Executive Board in 1989 , he maintained involvement with the company until his death in 2002 . Global expansion After World War I , the company aimed more and more on export. Three days after Prohibition ended in the United States , the first Heineken shipment landed as the first legal shipment of beer. From that day on, Heineken has remained one of the most successful imported beer brands in the United States. Meanwhile, in the Netherlands , Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II , many small breweries were bought or closed, damaging the diverse beer culture of the Netherlands. Zoeterwoude In 1968 Heineken merged with its biggest competitor, Amstel, and in 1975 opened a new brewery in Zoeterwoude. The Amstel brewery was closed in 1980 , and its production moved to Zoeterwoude and Den Bosch . The Heineken brewery in Amsterdam was closed in 1988 and the building currently houses the Heineken museum, still bearing the ''Heineken Brouwerij'' signage. BREWERIES AND BRANDS Heineken controls more than 120 Breweries worldwide including the Brand Brewery in Holland, Cruzcampo in Spain, Żywiec Brewery in Poland, Birra Moretti in Italy, and Asia Pacific Breweries in Asia. Heineken and Amstel are the company's best known brands; they are both 5% Alcohol By Volume pale Lager s. Heineken is consistently one of the top-selling imported beers in the United States and is marketed as a premium Lager worldwide. The company also produces a Belgian style beer under the brand name Vos Bovengistend Bier; two Oud Bruin style beers, one Amstel branded and the other Heineken branded; low alcohol lagers under the brand name Buckler; three different wheat beers under the brand name Wieckse, and a variety of other beers. SPONSORSHIP |
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