Information AboutHsbc |
HSBC Holdings PLC (, , , , ) is one of the largest Bank ing groups in the world, ranked the fifth-largest company and third-largest banking company in the world in Forbes Global 2000 . Its head office is located in the HSBC Tower in the London Docklands. The group is named after its founding member, the Hongkong And Shanghai Banking Corporation , a bank established by Thomas Sutherland , a Scot , to finance British trade in the Far East in 1865 . The bank is the second largest s since 80% of its earnings come from outside the United Kingdom . Nearly 22% of its earnings comes from operations in Hong Kong , where it was headquartered until 1991. It is the largest bank in Hong Kong, and at the end of 2004 it was the third largest banking group in the world by Tier 1 Capital {Link without Title} . The HSBC logo, known as the Hexagon , is derived from the Hongkong and Shanghai Banking Corporation’s 19th Century house flag, itself derived from the Scottish Flag which is the angular cross that Saint Andrew (the patron saint of Scotland) was crucified upon. CUSTOMER GROUPS HSBC splits its business into four distinct groups, on a global basis: Personal Financial Services HSBC provides more than 100 million customers world-wide with a full range of personal financial services, including Current and Savings Accounts , Mortgage s, Insurance , Credit Card s, Loan s, Pension s and Investments . The Consumer Finance group facilitates Point Of Sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. Commercial Banking HSBC provides financial services to small, medium-sized and middle-market enterprises. The group has almost 2.5 million of such customers, including Sole Proprietors , Partnerships , Clubs and Associations , Incorporated Businesses and Publicly Quoted Companies . Corporate, Investment Banking and Markets This customer group provides tailored financial services to Corporate and Institutional Clients . Business lines comprise Global Markets, Corporate and Institutional Banking, Global Transaction Banking and Global Investment Banking. Private Banking Private Banking provides financial services to high net worth individuals and their families in 68 cities. Over the last five years, acquired companies such as Republic New York Corporation , Safra Republic Holdings and The Bank Of Bermuda have been integrated into HSBC’s private banking businesses. STRATEGY Managing for Value 1998-2003 ''Managing for Value'' was the strategy followed by the group between 1998 and 2003. Managing for Growth 2003-2008 HSBC launched ''Managing for Growth'' at the end of 2003. This is a strategic plan that provides a blueprint for growth and development. HSBC aims to be the world’s leading financial services company, defined as being preferred, admired, dynamic, and recognised for giving customers a fair deal.
LOCAL OPERATIONS Americas
Asia Pacific
(with the round dome, currently houses the Shanghai Pudong Development Bank).]]
Europe
Middle East and Africa
For details of other group companies see . GLOBAL PRODUCT LINES AND PROGRAMMES Global Service Centres As a cost saving measure HSBC is Offshoring processing work to lower cost economies in order to reduce the cost of providing services in developed countries. These locations take on work such as Data Processing and Customer Service , but also internal Software Engineering at Pune, Guangzhou and in Brazil. The BBC quotes Chief Operating Officer, Alan Jebson in March 2005, as saying he would be very surprised if less than 25,000 people were working in the centres over the next three years: “I don’t have a precise target but I would be surprised if we had less than 15 (global service centres) in three years’ time”. He went on to say that each centre cost the bank from $20m to $30m to set up, but that for every job moved the bank saves about $20,000 (£10,400). The BBC go on to explain how Trade Union s, particularly in the US and UK, blame these centres for job losses in developed countries, and also for the effective imposition of wage caps on their members. Currently centres exist in five countries, in India in Hyderabad , Bangalore , Vizag , Mumbai , Calcutta and Pune , in China in Shanghai , Guangzhou and Shenzhen , in Kuala Lumpur ( Malaysia ), Colombo ( Sri Lanka ) and Manila ( Philippines ). There is also a trial going on in Malta to asses the possibility of offshoring a UK high value call centre. Future options under consideration are reported to be further software development centres in Brazil and/or Mexico , and a processing centre in Vietnam to access the French skills of the population and therefore cut costs in the bank’s French operation. HSBC Premier The group has HSBC Premier as its premium financial services product - the brand name is used in many market places around the world, however the exact benefits and qualification criteria vary. Broadly customers have a dedicated Relationship Manager , global 24 hour access to Premier call centres, Concierge services and preferential rates. HSBC Bank International HSBC Bank International Limited is the Offshore Banking arm of the HSBC Group, it focuses on providing offshore solutions and cross border services to Expatriate s and Migrants . It originated from the business started by Midland Bank and is based in the Channel Islands with further operations on the Isle Of Man . HSBCnet Corporate, Investment Banking and Markets has HSBCnet as its online brand presence, having originated as the name for the new corporate internet banking system, it now represents the division, as its URL demonstrates. BRAND AND ADVERTISING The group announced in November 1998 that the HSBC brand and the hexagon symbol would be adopted as the unified brand in all the markets where HSBC operates, with the aim of enhancing recognition of the Group and its values by customers, shareholders and staff throughout the world. Hexagon symbol This was originally adopted by the Hongkong And Shanghai Banking Corporation as its logo in 1983 . It was developed from the bank’s House Flag , a white rectangle divided diagonally to produce a red Hourglass shape. Like many other Hong Kong company flags that originated in the 19th Century , the design was based on the cross of St Andrew. .]] Sponsorship Having sponsored the Jaguar Racing Formula One team since the days of Stewart Grand Prix , HSBC ended its relationship with the sport when Red Bull purchased Jaguar Racing from Ford . HSBC has now switched its focus to golf, taking title sponsorship of events such as the HSBC World Match Play Championship , HSBC Women’s World Match Play Championship and HSBC Champions . In Australia, HSBC sponsors the NSW Waratahs rugby team in the Super 14 competition, as well as the Hawthorn Hawks football club in the Australian Football League . HSBC’s other sponsorships are mainly in the area of education, health and the environment. Slogan Since the global adoption of the HSBC brand the following strap lines have been used: 1999: Your world of financial services 2002: The world’s local bank HISTORY OF HSBC HOLDINGS PLC For the history of the HSBC Group prior to the founding of HSBC Holdings plc in 1991 see Hongkong And Shanghai Banking Corporation .
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