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Giant Step





OVERVIEW

Established in New York in 1990 , Giant Step started as a weekly Underground Dance Party that featured live musicians with DJ s. Since then, it has grown into a Concert promoter, music and Lifestyle Marketing company, and Independent Record Label .

Whether it is their own releases and parties or work with other record labels, Media companies, and consumer Brands , Giant Step develops Grassroots Marketing campaigns targeted at its audience. These campaigns reach Lifestyle tastemakers (key Boutiques , restaurants, bars and select individuals in Advertising , film, fashion, and music), DJs, Giant Step fans, and national Urban audiences.


EVENTS

As an independent concert Promoter , Giant Step has produced hundreds of shows, concerts, and events, including debuts by [Macy Gray , Air , Jamiroquai , The Fugees , Brand New Heavies , Jill Scott to Fatboy Slim , Kruder & Dorfmeister , Bebel Gilberto , Massive Attack , Zero 7 , The Roots , Gilles Peterson , and Digable Planets . Recent shows include Anthony Hamilton , Sa-Ra , Jazzanova , Incognito , Lewis Taylor , Tosca , DJ Cam , and King Britt .


GIANT STEP RECORDS

Giant Step Records was founded in 1995 as the logical progression out of its shows and marketing. Early releases included works by Nuyorican Soul and Groove Collective ; recent releases include Gilles Peterson , Turntables on the Hudson, Ultra Nate, Zero 7 , Jody Watley , Donnie , Jiva , Sara Devine and Zap Mama .


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