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''GamePro'' is a United States -based Video Game Magazine published monthly. First established in Redwood City, California in 1989 , it has since moved its headquarters to San Mateo and then to San Francisco before finally settling in Oakland .

The magazine was known for its editors using Comic Book -like Avatars and monikers when reviewing games. This led to some accusations within the gaming community that its content is aimed more so at younger and more casual gamers than its competition. As of January 2004 , however, ''GamePro'' has ceased to use the avatars due to a change in the overall design and layout of the magazine.

Another thing ''GamePro'' is known for is its Protips, or its tips scattered throughout its reviews (they are usually placed under screenshots). It also has a section known as Code Vault (formerly S.W.A.T.Pro), where Secret Codes are posted.

There was also a TV Show called '' GamePro TV ''. The show was hosted by J.D. Roth . The show was short lived due to competition with a similar program entitled ''Video Power''. Early in its lifespan the magazine also included comic pages about the adventures of a superhero named Gamepro who was a video game player from the real world brought into a dimension where video games were real to save it from creatures called the Evil Darklings. The strip seems designed to cash in on the popularity of Captain N .

There is also a Greek version of ''GamePro'', which is known to be the exactly opposite as the American ''GamePro'', because ''GamePro GR'' targets mostly to the hardcore gamers.

In February, GamePro's online video channel, Games.net, launched a series of video-game related shows. The extensive online programming is geared towards an older and more mature audience. It has already
gained (possibly unwanted) attention for featuring adult-content including scantily-clad women, graphic shooting scenes, and suggestive homoerotica.


CRITICISM

''GamePro'' has been heavily criticized by hardcore gamers, who often see the magazine as one for casual gamers that pretends to be otherwise. They do not like the layout, the writing, the poor reviews, and the reviewers themselves. Many feel that the reviewers write their reviews based on their first impressions from playing the game. ''GamePro'' was also highly criticized for running an early review of '' Half-Life '' for the Sega Dreamcast off of a near final, but not complete build. The review was printed, even though the game was not released, and was eventually cancelled altogether. The magazine only recently stated they would be more of a casual gamer's magazine.


LAMEPRO

Every April as an April Fools day prank, Gamepro prints a 2-5 page satiristic spoof of their magazine named Lamepro, whose title is a play on Gamepro's title. The spoof contains humorous prank game titles and fake news, not unlike The Onion . It seems that no one is safe from the Lamepro satiristic arm, even themselves. Many other game magazines have been the butt of the joke of Lamepro.

Lamepro, however, is not without its own controversy. While some game magazines have taken Lamepro as a chance to laugh at themselves and each other, other have been very offended at the types of jokes that it prints. In 1997, a spoof ad in the satire made reference to a then newer (and short-lived) game magazine called "Video Game Incite". In the ad, the game magazine was used as bird-cage lining, with the white-background ad saying "you get what you paid for," making reference to the first Incite issue costing 99 cents on newsstands. Just one month later after the spoof ran, Incite fought fire with fire in their Letters To The Editor section, spouting off in their subwords "Get it, GamePROSE," and many supposed fans of their magazine defending them against the spoof ad. During the remander of their short lifespan, Incite ran the "GamePROSE" quote in every issue.

In 2005, another spoof ad had a similar effect, and also had an even greater controversy. The spoof was on account of gaming supersite IGN.com . Once again, on a white background, the ad showed a phony game site screenshot, with a logo similar to IGN's, spelling out "GNO.com" and the phrase "You can't spell ignorance without GNO." This sparked a letter to one of IGN's staff members who does a weekly feedback column on the site, and, in answering to one's e-mail concerning the spoof, mentioned that Gamepro wasn't mature at all for taking such a shot at IGN (the columnist, by the way, happened to be an editor at Incite when Gamepro did the Incite spoof ad, as well, and also mentioned the Incite episode in his response to the IGN letter).

However, that wasn't the biggest concern in the 2005 ad. Just a few weeks after the issue hit newsstands, word came out that there was an actual site on the internet that had the aaddress GNO.com. The site was actually an internet publishing site, and Gamepro a few months later ran an apology in their letters section, saying that they had no prior knowledge about the site existing before the issue had been released.


GAMEPRO'S MAIN SECTIONS (CURRENT AS OF APRIL 2006)

  • Head-2-Head (formerly known as "The Mail"): A Letters To The Editor section that features responses to the letters, as well (although this doesn't mean that every letter published will have a response tagged after it). They began doing a "Letter Of The Month" special in 2004, with the winning letter's author winning a particular prize, different every so often. This section has also recently begun to feature a Reader Review from their website on a particular game as a way to entice other readers to visit their site and do the same.

  • Art Attack: Envelope and original artwork based on video games that are sent in by readers. A monthy best for these are also picked, with prizes given out similar to the letters section.

  • Buyers Beware: A consumer advocacy section in which readers send in complains about issues with defective and malfunctioning games, perepherals, systems, and the like. Currently, Gamepro is the only publication to feature such a column. Every once in a while, the column steers away from its usual formula to feature an issue that is a current widespread issue. It's not uncommon for Gamepro to slam a game company in this column for poor customer support if warrented. This is also the only Gamepro column to be authored by the same editor since its debut in 1994: The Watch Dog.

  • ProNews: Gamepro's News section. This section first appeared in the back of the magazine after the reviews, but found its way to the front of the magazine in 1996 to follow suit with other game magazines. This section has shapeshifted over the years to include various "game watches", a random quote generation sidebar called "Static" that seemily disappeared after 2003. Gamepro Labs, which used to be a separate column, now appears as a part of this section.

  • Features: Any cover stories or featured games/issues that warrant a separate article would be told here.

  • Previews (formerly known as "Short ProShots" and then "Sneak Previews"): A peek at games in development, telling of the projected release dates of games and what to expect out of them. When this column first appeared, it was in the back of the magazine, with only minscule information. In 1996, it was moved to the front of the magazine after the features. It was shortly after the rearranging in 1996 that Gamepro started a new approach to the previews, labeling previews as either "First Look", where they first saw the game as only a movie and only have information on storyline and features in the game, and "Hands-On", where the editor providing the preview got to play a preview build (incomplete copy) of the game provided by the publisher in order to tell of any first impressions of how the game could be and describes any problems in the game that the publisher could fix before the final release. Also added for a short time in 1996 was a "percent complete bar" graphic that noted how far along the game was. This graphic was dropped in 1999 during the 10th Anniversary redesign.

  • Reviews (known as "ProReviews"): The reviews format has changed over the years, but the basic format has stayed the same: One reviewer speaks for the entire Gamepro group about a particular game. The magazine first started by giving each system its own section of reviews. Near the end of 2005, Gamepro changed this to have one review for any game that would be released for more than one system, describing any differences one system may have over another with that particular game, and giving scores for both systems' versions of the game seperatly.

  • Games To Go: Reviews and previews of games for portable game systems.

  • Sports Pages: Previews and reviews of sports games. When this section first debuted in 1993, each review and preview got its own "headline" to give the section a newspaper feel. This tactic was dropped in 1999 for the 10th Anniversary redesign. This section also was the first section to have the "multiplatform game review" tactic described above, in 2003.

  • Role Players Realm: Reviews and previews of role playing games (RPGs).

  • Code Vault (Formerly "S.W.A.T. Pro"): Game cheats, codes, secrets, and easter eggs revealed. Both game companies and readers send in submissions for this section, with a random prize to the reader who sent in the best tip (usually a game). When this section first debuted as SWAT and then SWATPro, the SWAT stood for "Secret Weapons And Tactics". This feature's name was changed in 2002 to Code Vault, most likely due to the 9/11 terrorist attacks, and the name being retired out of respect for SWAT police teams.


Also, near the end of 2005, the Head-2-Head, Buyers Beware, and Pro-News sections were grouped as subsections, still separate, under a main heading called "Loading".


Retired Sections

  • Ask The Pros: Readers got to send letters into the magazine for help with a particular game. This section moved to SWATPro Magazine in 1993, and was retired when SWATPro Magazine ceased publication in 1995.

  • Hot At The Arcades: Previews and reviews of cabinet arcade games were featured. This section appeared regularly for about 5 years after the magazine debuted. The section still appears every now and again, but it has been absent for the most part since 1997 due to the steady decline of arcades in general. This section has at times been folded into the Pronews section.

  • Overseas Prospects: Import games were features and sometimes reviewed. This section is still in the magazine, but it has appeared with increasing rarity with every year.



WELL-KNOWN EDITOR ALIASES

When Gamepro began, the magazine only had a limited amount of editors to review games or write articles about them. Therefore, they created fake names for the editors and allowed them to have more than one in order to create the mirage that there were more editors writing for the magazine than there actually were. The monikers were received so well that Gamepro kept using them, as during the time of the launch of the magazine, the video game industry's demographic were much younger. Gamepro has yet to cease using these monikers, mostly as a reminder of their grassroots beginnings. Many of the names, according to Gamepro, are a play on the personalities, interests, and/or past jobs that the real person behind the persona has, and the editors choose their own name (while some they have admitted to being just "bad puns"). A lot of the Gamepro editors, as stated, also had either more than one name, or retired a name in favor of another name they had chosen.

Many editor names have came and gone. However, there have been many names in the magazine's bylines that many longtime readers remember. Some of these names:

  • Bro Buzz

  • Earth Angel

  • Scary Larry (probably the most popular editor in Gamepro's history and also the most well known because of his outspoken nature in writing reviews. He had retired in 1999 to have more time with his family)

  • Tommy Glide

  • Dr. Zombie (this editor has been in charge of their art department)

  • D-Pad Destroyer

  • Major Mike

  • Johnny Ballgame

  • Air Hendrix

  • Vicious Sid

  • Boba Fatt (most notorious for making some very controversial scores for some games, and many have been the reason for his short-lived employment. The name was revived in 2005, probably reused for one of the current editors' second alias)

  • Slasher Quan (the only GamePro editor to have his persona be moved to a different magazine, as he kept Slasher Quan when he moved to Diehard Gamefan )



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