Information AboutFolgers Coffee |
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The Folger Coffee Company was founded by J. A. Folger in San Francisco, California in the 19th Century . Under the mid- 20th Century leadership of his great-grandson, Peter Folger (the father of Abigail Folger ), it became one of the largest coffee concerns in North America , which has traditionally been the largest market for coffee in the world. Folgers was known for many years for Television Advertising , with one of its best-known campaigns involving "Mrs. Olson (Olsen)", a Swedish neighbour to many of the campaign's other characters, who invariably recommended a cup of Folgers coffee as a solution to all of their (minor) problems. She also invariably reminded her listeners that Folgers was "mountain grown, the richest kind of coffee"; those familiar with coffee production know that the vast majority of all of the world's coffee is grown at relatively high altitudes, because this is the most reasonable location to receive the climate coffee needs to thrive. Actress Virginia Christine portrayed Mrs. Olson in television advertisements from 1965 to 1986 . Another famous advertising campaign from the early 1980s took the viewer inside various gourmet restaurants as a voice-over whispered, "We are here at (insert name of four-star restaurant), where we've secretly replaced the fine coffee they usually serve with Folgers Crystals. Let's see if anyone can tell the difference!" Of course, no one ever did. "The best part of waking up is Folger's in your cup!" is Folgers' well known slogan. The brick, five-story Folger Building at 101 Harrison in San Francisco, California was the former headquarters of Folgers. It still has a sign saying "The Folgers Coffee Company" on the corner. The Wharton Business School has its California office there. In Canada, there are 6 flavours of Folgers coffee: Classic Roast, Gourmet Supreme, Hazelnut, French Vanilla, Mountain Roast and 100% Colombian. MEDIA Selection of 20th Century Folgers commercials |
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