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HISTORY 's 11PM In 1965 , Al Primo , the new News Director at KYW-TV in Philadelphia created the "Eyewitness News" format. The reporter would be the "eyewitness" to the anchor in the studio and the viewer at home. He used the cue " 007 " from the 1963 film '' From Russia With Love '' as the theme. The format quickly became a hit in Philadelphia and allowed KYW to surge past longtime leader WCAU-TV for first place, a position it kept on and off until the late 1970s. Rival WFIL-TV (now WPVI-TV ) developed the Action News format to compete with it. KYW used the name and format until 1991 and readopted it in 1998 . All five major stations owned by Westinghouse prior to the merger with CBS (KYW, KPIX-TV San Francisco , WJZ-TV Baltimore , WBZ-TV Boston and KDKA-TV Pittsburgh ) have used "Eyewitness News" as their newscast titles at some point in time (the former three still do to this day). In 1968 , Primo moved to WABC-TV in New York City and took the Eyewitness News concept there with him, choosing music from the 1967 film Cool Hand Luke --the "Tar Sequence" cue (composed by Lalo Schifrin )--as the theme. However, he added a new twist at WABC--chatter among the anchors, which came to be known as " Happy Talk ". WABC has kept the name and format since then, and has been the highest-rated station in New York for much of that time. The format, as tweaked by WABC, was copied by many other stations in the United States , with most other stations owned and operated by ABC using the Cool Hand Luke theme. Ironically, WPVI, which developed the Action News format, is now an ABC owned-and-operated station. STATIONS THAT USE OR HAVE USED THE ''EYEWITNESS NEWS'' FORMAT OR NAME
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