Information AboutDr Pepper |
| CATEGORIES ABOUT DR PEPPER | |
| soft drinks | |
| cadbury-schweppes soft drinks | |
| companies based in the dallas-fort worth metroplex | |
| carbonated drinks | |
| diet sodas | |
| pharmacists | |
| alderton, charles | |
Dr Pepper is a popular caramel-colored, Carbonated Soft Drink marketed in the United States by Dr Pepper/Seven Up, Inc. , a unit of Cadbury-Schweppes . The headquarters of Dr Pepper are situated in Plano , Texas , a suburb of Dallas . The ownership of the trademark varies in other countries. There is also a no- Calorie version, ''Diet Dr Pepper'' , as well as other flavors, such as ''Cherry Vanilla Dr Pepper'' . OVERVIEW AND HISTORY .]] The drink was first sold in Waco, Texas in 1885 , and was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition . The exact date of Dr Pepper's conception is unknown, but the U.S. Patent Office recognizes December 1 , 1885 as the first time Dr Pepper was served. It is the oldest widely sold soft drink in production today, although Hires Root Beer , Vernor's Ginger Ale and Moxie and several other soft drinks are actually older. It was formulated by pharmacist Charles Alderton in Morrison's Old Corner Drug Store in Waco, Texas. To test his new drink, he first offered it to store owner Morrison, who also found it to his liking. After repeated sample testing by the two, Alderton was ready to offer his new drink to some of the fountain customers. They liked it as well. Other patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco." Alderton gave the formula to Wade Morrison, the owner of the drug store. A popular belief is that the drink was named after Morrison's former employer in Texas, but this has been disputed by the Dr Pepper company itself. They state that before moving to Texas, Morrison lived in Virginia near a Dr. Charles T. Pepper , and may have been close to Pepper's daughter at the time. The name is also reinforced by being an obvious play on "pep", i.e. providing quick energy to its consumer. Unlike market, regularly outselling Pepsi. There is also a Dr Pepper Museum in Waco, Texas. It is located in the Artesian Manufacturing and Bottling Company building in downtown Waco, and opened to the public in 1991. The Artesian Manufacturing and Bottling Company building was the first building to be built specifically to bottle Dr Pepper. The building was completed in 1906 and Dr Pepper was bottled there until the 1960s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store full of Dr Pepper memorabilia. You can visit the museum's website at www.drpeppermuseum.com. Distribution In the United States , Dr Pepper/Seven Up, Inc. does not have a complete network of bottlers and distributors, so it is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. In about 30% of the country, the product is distributed by Pepsi bottlers, in about 30% of the country by Coca-Cola bottlers, and in the remainder it is distributed by bottlers that are not affiliated with either of those companies. In Canada , Cadbury-Schweppes has licensed distribution rights to PepsiCo . In Mexico , Germany , France , Italy , Sweden , The Netherlands , Slovakia , Finland , Austria , Czech Republic , Belgium and Norway , Cadbury-Schweppes owns the trademark and distributes the product. In Spain and Greece it is almost impossible to find as it is usually imported from the United Kingdom in particular super markets. In almost all of the other countries of the world, The Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product. This mixed worldwide ownership of the trademark is due to Anti-trust regulations which prevented Coca-Cola from purchasing the rights everywhere. Dublin Dr Pepper The oldest Dr Pepper bottling plant is in Dublin, Texas , a small town 80 miles southwest of Fort Worth . In the 1970s , plant owner Bill Kloster ( 1918 – 1999 ) refused to convert the plant from Cane Sugar to less expensive Corn Syrup . Today the plant is still in operation, making Dr Pepper with real cane sugar (from the Imperial Sugar company in Sugar Land, Texas ). Dr Pepper of this nature is called Dublin Dr Pepper . Contractual requirements long limited the plant's distribution range to a 40-mile radius of Dublin, an area encompassing Stephenville , Tolar , Comanche , and Hico ; however, sales to individual customers in non-commercial quantities were (and still are) allowed, and the plant sells its product over the Internet . Recently (as of 2003 ), Dublin Dr Pepper has expanded their shipping and the product is now distributed over most of Texas , and apparently available for direct sales via the net. Originally, the drink came in 8 fl. oz. glass bottles. It is also available in 12 fl. oz. cans produced by the Temple Bottling Company in the nearby city of Temple . These cans can be distinguished from normal Dr Pepper by the "Imperial Cane Sugar" labels on the front (also included on the bottles) and a tribute to Bill Kloster on the back. This should not be confused with Dr Pepper from Dublin , Ireland , where the drink is bottled by Coca-Cola Bottlers Ireland. NAME FORMATTING The Full Stop after "Dr" was discarded for stylistic and legibility reasons in the 1950s . Dr Pepper's logo was redesigned and the text in this new logo was slanted. The Full Stop made "Dr." look like "Di:". After some debate, the full stop was removed for good (it had been used off and on in previous logos), as it would also help remove any medical connotation with the product. ADVERTISING AND PRODUCT PLACEMENT The movie '' Short Circuit '' had many advertisements for Dr Pepper contained within it, including a notable Slogan ("Wouldn't you like to be a pepper too?") used by the main protagonist Johnny 5 . Dr Pepper was also featured in cross- Promotion with several Marvel Comics movies, including '' X-Men 2 '', '' Spider-Man '' and '' Spider-Man 2 ''. Likewise, characters from the respective movies appeared on Dr Pepper cans around the time of each film's release. Also, Dr Pepper is featured in many of Tom Hanks ' movies, most notably in '' Forrest Gump '' and '' Cast Away ''. Dr Pepper's "Be You" advertising campaign centered around commercials featuring pairs of popular musicians, including LeAnn Rimes with Reba McEntire , Paulina Rubio with Celia Cruz , B2K with Smokey Robinson , Patricia Manterola with Ana Gabriel , and LL Cool J with Run-DMC . The latter pairing featured a brief memorial to Run-DMC Turntablist Jam Master Jay , who was fatally shot before the commercial first aired. The campaign also featured individual musicians, notably Garth Brooks . Dr Pepper was introduced to the Australian market in 1997 with TV adverts and low priced half-sized cans sold through supermarkets. Dr Pepper was sold in 1.25 litre plastic bottles until as recently as late 2004 (in some regions), but has since quietly disappeared from supermarket shelves. After withdrawing from the Australian market, Dr Pepper arrived without fanfare in New Zealand. As Of 2005 , Dr Pepper is available in 335ml cans either sold separately or in 6-packs across the country in most supermarkets. It is also available from specialty and convenience stores. A failed attempt to distribute Dr Pepper together with Squirt in Greece has been made in the late 1980s and since then the only importer is the super market chain Thanopoulos . Dr Pepper slogans
OTHER FLAVORS
Imitations Many imitations of Dr Pepper exist and can often be identified by the use of "Dr" in their name. One of the most well-known competitors is , on the subject of Mr. Pibb and Dr Pepper, once said "Mr. Pibb is a replica of Dr Pepper, but it's a bullshit replica, 'cuz dude didn't even get his degree. Why did you have to drop out of school and start making pop so soon?" Another imitation is "Dr. Smooth" marketed by President's Choice , and only sold in Loblaw stores in Canada. This type tastes very much like real "Dr Pepper". {Link without Title} EXTERNAL LINKS
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