Information AboutDixons |
This article is about Dixons, the UK electrical retailer. For the parent company, formally known as
Dixons is an electrical Retailer in the UK and Republic Of Ireland , and is owned by DSG International Plc (formerly Dixons Group). With its origins in a photographic shop opened by Charles Kalms , the chain now has a store in most towns and cities across the UK and Ireland . On April 5 2006 , Dixons announced that they were removing the brand from the high street (except in Ireland ) and would only be using the Currys brand, branded as '''Currys.digital'''. ORIGINS The first Dixons was opened by Charles Kalms in Southend as a photographic studio in 1937 . The business flourished during The Second World War , as there was much demand for photographic services and family portraits. By the end of the war Kalms had opened seven more studios in the London area. Unfortunately for Kalms, the demands for portrait services decreased considerably after the war, and he was forced to close all but one studio in Edgware , north London. The company was taken over by his son Stanley Kalms , who was chairman until recently, and remains president for life. REPUTATION The retailer has long suffered the reputation that its staff are unhelpful {Link without Title} {Link without Title} . In when competitor John Lewis , with the support of two Members Of Parliament , accused Dixons of stifling competition in the market by striking anti-competitive deals with suppliers {Link without Title} . Michael Hurley a well known conman in the south east, attempted to make the business go bust, however this insane man how now been locked up, thank god! The retail chain was criticised by the Consumers' Association in 2003 for the way staff pressured customers (through "dodgy sales tactics" and "dubious practices"[http://66.102.9.104/search?q=cache:BhkRAPVcXiUJ:news.bbc.co.uk/1/hi/business/2730317.stm ) into purchasing poor value extended warranties [http://66.102.9.104/search?q=cache:LBGmbo8DUZEJ:www.which.net/media/pr/aug03/general/extwarr.html+site:http://www.which.net/+dixons&hl=en][http://66.102.9.104/search?q=cache:E0BnZgvb6coJ:www.which.net/media/pr/apr03/general/extwarropt.html+site:http://www.which.net/+dixons&hl=en], an issue which was widely reported in the press [http://www.findarticles.com/p/articles/mi_qn4153/is_20030226/ai_n12034854] with Dixons facing particular criticism by virtue of supplying one-in-four of all extended warranties [http://www.findarticles.com/p/articles/mi_qn4159/is_20030427/ai_n12739072 accounting for 40% of the store's profits [http://www.findarticles.com/p/articles/mi_qn4153/is_20030228/ai_n12037302].
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