is an
Italian designer clothing company which produces
Jeans ,
T-shirts ,
Footwear ,
Wristwatches as well as
Fragrance s, caps and hats, and other accessories, both for men and women.
The company was founded by
Renzo Rosso in
1978 . Diesel's milestones include the years 1978 (creation of the brand name),
1985 (Renzo's complete acquisition of the company),
1991 (beginning of the international marketing strategy) and
1996 (opening of Diesel's first flagship store on
New York City 's
Lexington Avenue ).
Most of Diesel's current production is outsourced, to small and medium-sized companies. Production of
Denim Jeans is based exclusively in Italy. All international logistics operations (wholesale and retail) are centrally managed and carefully controlled.
Today Diesel is a global concern with a consolidated annual turnover of 540 billion
Lire ($320 million
USD ), 85% of which is generated outside Italy. The Headquarters are located in
Molvena , in the north-eastern part of Italy, where the company manages 12 subsidiaries across
Europe ,
class="copylinks">Asia And The [[Americas .
The company has almost 200 retail outlets worldwide and more than 1,300 employees. Annual sales are $1.220 million.
