Information AboutDaiso |
| CATEGORIES ABOUT DAISO | |
| retailers of japan | |
| variety stores | |
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Daiso sets itself apart from other 100 yen shops by choosing not to sell closeout or factory second merchandise. Instead they keep prices low by purchasing directly from manufacturers in very high volume, a strategy often compared to Wal-mart . While the prices are low, and in many cases identical items are sold for more elsewhere, in some cases the quality reflects the low price. Daiso often uses such locations as disused Pachinko parlours for its retail outlets. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. The stock of items retailed at each shop is varied frequently in order to increase repeat customers. , at Aberdeen Centre in Richmond, British Columbia .]] Daiso categorizes all its own-brand items on sale using the word ''za'' ザ, the Japanese representation of the English word "the", plus a category. For example, ''za hanabi'' ザ・花火 is the category for fireworks, and ''za purasuchikku'' ザ・プラスチック is the category for plastic items such as plastic buckets or trays. In 2004 Daiso also started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen. For example children's clothes or large toys. This may be the start of a change to competing with other-than-100 yen outlets such as Don Quijote ドン・キホーテ. Daiso has 2,400 stores in Japan, and 350 stores overseas, in Singapore, Taiwan, Hong Kong, Korea, Thailand, Indonesia, Canada, U.A.E, Kuwait, Qatar, Bahrain, Macao, and The United States of America. In December 2003, Daiso opened a 2,310 square metre (approx. 25,000 square feet) store in near Seattle , WA. This store is much smaller at only 442 square meters (Approx. 4,750 square feet), and items are one of three prices, $1, $1.50, & $2 (all USD ), and unlike the Canadian store it does not carry any food products (due to import restrictions). Daiso officials have said they plan to open as many as twenty stores in the United States. They also hope to work through the US import laws and being offering food, cosmetics, and textiles. EXTERNAL LINKS
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