Information AboutClinique |
| CATEGORIES ABOUT CLINIQUE | |
| skin care | |
| cosmetics companies | |
| history of cosmetics | |
|
THE 3-STEP SKIN CARE SYSTEM Clinique was originally based on the 3-Step Skin Care System (often abbreviated to simply 3-Step), which is a system of skin care based on Cleansing via Clinique-formulated "facial soap", Exfoliating by a Toner branded as "Clarifying Lotion", and Moisturizing with the "Dramatically Different Moisturizing Lotion". Since Clinique categorizes skin types, the elements in all three steps of the 3-Step System are tailored for these different types. For example, the "combination" skin type uses the "mild" soap and toner strength "2". 3-Step is still central to the Clinique brand. At each of their cosmetic counters, Clinique consultants interact with customers and use a specially designed "Clinique Computer" to find out the customer's skin type (dry, combination, or oily) and provide the products that will best suit the customer's needs. Clinique has marketed the 3-Step system for men, branding the soap as "face soap", the toner as "Scruffing Lotion" with strengths that are labelled 0.5 higher than each equivalent Clarifying Lotion, and the moisturizer "M Lotion". EXPANSION Clinique's line has expanded to include additional skin care products, makeup and cosmetics, fragrance, haircare, and additional men's grooming products. Clinique also has a facial care line called "CX" which contains products targeted at specific skin concerns such as Rosacea , irritated skin and stretch marks associated with Pregnancy . EXTERNAL LINKS
|
|
|