Information AboutChanel |
| CATEGORIES ABOUT CHANEL | |
| companies of france | |
| high fashion brands | |
| watches | |
|
, Central , Hong Kong .]] The House of Chanel, more commonly known as '''Chanel''', is a Parisian fashion house in France founded by Gabrielle Bonheur "Coco" Chanel . According to Forbes , the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early Chanel partner Pierre Wertheimer . {Link without Title} Founded in 1909 , the small shop selling ladies headwear had moved to the upmarket Rue Cambon within a year. The house became especially famous with the elegant Little Black Dress and its signature Chanel No. 5 fragrance - so called as when Coco was smelling hankerchiefs inpregnated with different perfumes for her House scent she said she preferred No.5. - and the popular Chanel suit, an elegant creation comprised of a knee-length skirt and trim, boxy jacket, traditionally made of woven wool with black Trim and gold Button s and worn with large costume-pearl Necklaces . After Chanel No. 5 was launched in 1921 , Coco Chanel's fashions became well-known and were purchased by the high flyers of London and Paris society alike. Chanel took to living at the Hôtel Ritz , and her suite of residence is named the ''Coco Chanel Suite'' even today. Chanel is also known for its quilted fabric which also has a "secret" quilting pattern sewn at the back to keep the material strong. This material is used for clothing and accessories alike. During the early 1970s London socialite millionairess Diane Boulting-Casserley Vandelli was ambassador to the brand, making it ever more popular amongst the European jet-set and upper classes. CHANEL LOGO The Chanel logo is an overlapping double 'C' - one facing forward and the other facing backward. This comes from the name Coco Chanel."Coco" is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logo was not trademarked until during the first openings of Chanel stores. Chanel is currently trying to deal with their logo being illegally used on cheaper goods, especially on fake handbags. Countries said to be producing great numbers of fake Chanel handbags are Vietnam , Thailand and China . An authentic Chanel handbag retails for around AU$3700, while fakes usually cost around AU$30-100, creating a demand for the signature style at a cheaper price. 2.55 HANDBAG Another famous item is the Chanel 2.55 handbag with its quilted pattern. The 2.55 handbag was launched on February 1955 (this is the meaning of its name). LEFTOVER STOCK Much to the dismay of many, Chanel is known to burn its leftover stock. The brand does not want their merchandise to be sold cheaply (as it would damage their reputation), nor does it wish the merchandise to be given away, for the reasons of exclusivity and quality control. There are a few exceptions to this (such as the Chanel sample sales at the end of a season). Chanel goods are sold for less at these sales only if they did not sell in the last. MYTH During the early 20th century Chanel was especially known for its quality and innovation. Legend has it that once, when feeling cold, Coco Chanel placed a man's sailor jumper around her neck. Later, when women told her how wonderful she looked in her new woolen shawl, Coco Chanel realized she had started a trend. After Chanel became a high fashion trademark, many brands mimicked her designs; the only difference between the two items is often the higher quality of the Chanel brand. CONTROVERSY During World War II , Coco Chanel's relationship with Hans Gunther von Dincklage created controversy. Dincklage was a Nazi officer and was rumored to be Chanel's lover during the occupation of France. In 2006 , Chanel was fined for Price Fixing together with other perfume brands. |
|
|