Information AboutCentra |
| CATEGORIES ABOUT CENTRA | |
| retail companies of ireland | |
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The chain is run by Musgrave , the Irish food wholesaler, however the stores are all owned by individual franchisees. The chain has three different formats available to franchisees - smaller Quick Stop outlets, mid-sized Foodmarkets, and larger Supermarkets. The majority of the stores however follow the Quick Stop format (or are simply branded Centra), as Musgrave also offers the SuperValu format, which is geared towards larger supermarkets. The chain was originally launched as "VG" in 1960. In 1979, the VG chain was rebranded as Centra and SuperValu. In 2002, Centra's turnover was Euro 652.6 million. Centra's main competitors are Spar and Londis , as well as a number of smaller groups such as Costcutter , Vivo, and XL Stop and Shop. SEE ALSO Musgrave Group EXTERNAL LINKS |
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