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The Center for Consumer Freedom (CCF), formerly called the '''Guest Choice Network''', is a non-profit U.S. advocacy group funded by the . {Link without Title} Created in 1995 as the Guest Choice Network by Richard Berman , executive director of the public affairs firm Berman And Company , it was initially funded by the Philip Morris tobacco company, but now has a number of corporate sponsors, such as Monsanto , the Coca-Cola Company , and Wendy's International, Inc. The concept of the group, according to a letter to Barbara Trach, then Philip Morris' senior program manager for public affairs, was "to unite the restaurant and hospitality industries in a campaign to defend their consumers and marketing programs against attacks from anti-smoking, anti-drinking, anti-meat, etc. activists ..." Its purpose was to encourage operators of "restaurants, hotels, casinos, bowling alleys, taverns, stadiums, and university hospitality educators" to "support mentality of 'smokers rights' by encouraging responsibility to protect 'guest choice'" [http://www.prwatch.org/documents/berman/gcplan.pdf (pdf). CCF opposes various activist groups, in particular People For The Ethical Treatment Of Animals and other animal-rights organizations, and funds a number of websites — for example, ''activistcash.com'' {Link without Title} — that endeavour to show groups in a bad light, documenting the financial backing, controversial views and, in some instances, the alleged criminal activities of those involved. HISTORY Berman's December 11 , 1995 letter to Trach stated: :I'd like to propose to Philip Morris the establishment of the Guest Choice Network. The concept is to unite the restaurant and hospitality industries in a campaign to defend their consumers and marketing programs against attacks from anti-smoking, anti-drinking, anti-meat, etc. activists. ... I would like to solicit Philip Morris for an initial contribution of $600,000. {Link without Title} (pdf) By April 1998, at Guest Choice Network's public launch, the group's advisory board comprised of representatives from the restaurant, meat, and alcoholic-beverage industries. In November 2001, the Guest Choice Network launched a separate web site, ActivistCash.com, which is a compilation of information gathered from IRS documents and media reports, describing the funding and activities of animal rights, anti-corporate, and environmentalist groups. In January 2002, Guest Choice Network became the Center for Consumer Freedom, a move from the corporate-sounding 'guest' towards the more individualist-sounding 'freedom'. The move reflected the desire to be more than simply a lobby group for the direct interests the food and tobacco industry, to a wider focus on the issues implied by 'Consumer Freedom', and was a natural progression from the establishment of ActivistCash, which didn't fit into traditional lobby group activity. FUNDING See Corporate Sponsors below. As with other groups linked to Berman and Company, the CCF does not disclose the identity of its funders. However, some information is available, as CCF is registered as a tax-exempt Nonprofit Organization , and accordingly financial information is disclosed via IRS Form 990s. More information about donors was released following the 1998 attorney generals' settlement with the tobacco industry that required tobacco companies to release millions of pages of previously confidential company documents. Nonetheless, up-to-date funding data is difficult to obtain, but is thought to be largely from the food/beverage industries. According to a 1995 CCF budget, the nascent Guest Choice Network planned to spend $1.5 million during its first 13 months of operation, including $390,000 for "membership marketing/materials development," $430,000 to establish a communication center and newsletter (which Berman said would have a "60% to 70% smoking focus"), $110,000 to create a "multi-industry advisory council," and $345,000 for "grassroots network development/operation." {Link without Title} (pdf) Initial funding had come from Philip Morris, with the initial donation of $600,000 followed by a $300,000 donation the following year. (pdf) "As of this writing, PM USA is still the only contributor, though Berman continues to promise others any day now," wrote Philip Morris attorney Marty Barrington in an internal company memorandum dated March 28 , 1996 . [http://www.prwatch.org/documents/berman/pm300k.pdf In subsequent years, GCN acquired more donors, but was still almost solely funded by a few large corporations: the IRS Form 990 for the six-month period from July to December 1999 shows that is income for that period was $111,642, of which $105,000 came from six unnamed donors. For the year 2000, an income of $514,321 was reported, of which $492,500 came from seven unnamed donors. It did not report paying salaries to any employees, but did list $256,077 paid to Berman and Co., Inc., for "management services." As the CCF was originally a corporate-led lobby group, it did not have any membership dues in its early years, but in 2005 the group now claims over 1000 individual supporters, and solicits individual donations on its website {Link without Title} ; but it is believed that the group still receives most of its funding from corporations. ACTIVITIES The group defines its mission as fighting against "a growing Cabal of food cops, health care enforcers, militant activists, meddling bureaucrats, and violent radicals who think they know what's best for you, are pushing against our basic freedoms." [http://www.consumerfreedom.com/about.cfm CCF has argued against Smoking Ban s, for retaining the permissible driving Blood-alcohol Level at 0.10, and questions the heavily debated dangers of Red Meat consumption, and Pesticides . In a 1999 interview with the ''Chain Leader'', a trade publication for restaurant chains, Berman said that he attacks activists more aggressively than other lobbyists. "We always have a knife in our teeth," he said. Since activists "drive consumer behavior on Meat , alcohol, fat, sugar, tobacco and caffeine," his strategy is "to shoot the messenger ... We've got to attack their credibility as spokespersons." In a use, Genetic Engineering of crops or Antibiotic use in beef and poultry." {Link without Title} ActivistCash.com According to ActivistCash.com, the website "''provides the public and media with in-depth profiles of anti-consumer activist groups, along with information about the sources of their exorbitant funding''". {Link without Title} The site features generally negative profiles of various groups it believes oppose consumer freedom, including:
The site attempts to identify links between profiled groups and extremism, and in general argues that the activist groups profiled hold extreme views that are contrary to the public interest. It claims to have examined 500,000 IRS documents in its profiling, listing for each group major donors, income and expenditure, key supporters and connections with other groups. It also documents celebrity links with the various groups, key figures in activism, as well as documenting how the groups are funded, with a vast list of donations made via various foundations to the groups. PetaKillsAnimals.com CCF is opposed to PETA's agenda, which states that animals should not be used by humans, and is one of the most active and high-profile anti-PETA groups. It publishes the website PetaKillsAnimals.com which according to the site has an aim to "''stand up to malicious animal-rights activists, the "food police," environmental scaremongers, neo-prohibitionists, meddling bureaucrats, and other self-anointed saints who claim to "know what's best" for you. ''"[http://www.petakillsanimals.com/about.cfm The site is critical of PETA, alleging that the organization is well-funded but is ineffective in the protection of animals. In an attempt to justify some of its claims, the site has produced documents showing that PETA kills most of the animals its care, and features news that shows PETA, its staff and leaders in a negative light. The site has also produced anti-PETA advertising and publicity stunts outside PETA meetings. PERSONNEL Directors The latest available IRS Form 1990, for the 2004 calendar year, lists directors and key employees as: {Link without Title} John Doyle is also communications director for Berman & Co, has acted as spokesman for the CCF, the Employment Policies Institute and the American Beverage Institute . The IRS Form 990 filed for the six-month period from July to December 1999 by CCF (then calling itself the Guest Choice Network), listed the following officers:
Advisory panel The CCF also has an advisory panel. In 1998, it included the following individuals:
Other representatives In addition to these officers, several Berman & Co. employees and associates have appeared in news stories as CCF representatives:
AFFILIATED ORGANIZATIONS In addition to the Center for Consumer Freedom, Berman & Co. sponsors several other organizations and web sites, including the Employment Policies Institute, which argues that increases in the cost of doing business in the United States, such as minimum wage increases and mandatory health insurance for workers result in higher unemployment, and the American Beverage Institute , a lobby group for restaurants, which argues that it is possible to drink responsibly and drive, and that the focus should be on preventing drunk driving, rather than forbidding any amount of drink before driving. CORPORATE SPONSORS Through an anonymous insider, the Center for Media and Democracy obtained the following information about corporate contributions to the Guest Choice Network/CCF: Contributions SEE ALSO
EXTERNAL LINKS CCF sites
Anti-CCF sites
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