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Information About

Carling O'keefe





HISTORY


In 1840 Thomas Carling began a small brewing operation in London, Ontario selling beer to soldiers at the local military camp. When he died, his sons William and John took over, naming it the W & J Carling Brewing Co. John Carling became a prominent figure in Canadian business and politics and was later knighted in 1893 . Sir John Carling died in 1911 and the company has changed hands numerous times since.

In 1862 , Eugene O'Keefe created the O'Keefe Breweries .

Carling and Rothman Breweries merged in 1969 and resulted in a new brewer called Carling O'Keefe in 1973 .

Carling O'Keefe was bought by Elders IXL of Australia in 1987 and later merged with Molson to form Molson Breweries Canada in 1989 .

Carling brands are currently owned by the Molson Coors Brewing Company . In South Africa it is distributed by SABMiller .


SPONSORSHIP

Carling sponsored Orteig Prize contenders Capt. Terry Tully, and Lieut. James Medcalf in their plane the ''Sir John Carling''. They took off on August 28 , 1927 from London, Ontario , headed for London, England (United Kingdom), but they never returned.

From 1993 to 2001 Carling was the sponsor of the FA Premier League , one of the top sporting leagues in the world, as well as Celtic Football Club and Rangers Football Club , the two largest Scottish teams. Carling is also known for sponsoring various live music venues in the U.K., including Carling Academies in Brixton , Glasgow , Birmingham , Bristol , Islington , Liverpool and Newcastle Upon Tyne ; the Shepherd's Bush Empire ; the Manchester Apollo and the Carling Weekend music festivals which takes place at the end of August each year over two venues- Leeds and Reading .


BRANDS

  • ''Carling Black Label '' is the best selling Beer in the United Kingdom .

  • ''Carling Premier'' a stronger version of Carling Black Label, with an alcohol percentage of 4.7%. In cans it is sold with a Widget .



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