Information AboutBrach's |
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Brach's Confections is a Candy / Sweet s company which produces and invented many modern icons of the Sugar y world. It is headquartered in Dallas, Texas . Brach's Confections was founded in 1904 by Emil J. Brach , a son of German Immigrants who had recently invested in a candy factory which had failed. He decided that he could do a better job of it himself, opening a candy store and Factory in Chicago . The company's first product was Caramel s, which it produced through a process which allowed it to underprice competition, creating a large demand. This product is still a company mainstay to the present day. The company is also credited with "inventing" several marketing techniques, such as barrel displays, glass candy counters, and the adaptation of old general store-type bulk purchasing to modern Supermarket s with "pick-a-mix", a self-serve set of open candy containers which allow customers to scoop candy into bags to be sold by the pound. The company was sold in 1966 to American Home Products , becoming the Brach's division of that company. In 1987 , the Brach's division was bought by Jacobs Suchard . Jacobs Suchard was sold in 1990 to Phillip Morris ''except'' for Brach's, which was retained by Klaus J. Jacobs in the transaction. EXTERNAL LINK |
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