Bliss (image)

''Bliss'' is the name of a JPEG image produced from a photograph of a landscape in Sonoma County , California , in the Napa Valley region. It is so named because it contains rolling green hills and a blue sky with Stratocumulus and Cirrus Cloud s. The image is used as the default Computer Wallpaper for the "Luna" theme, which is included with Microsoft Windows XP .

The photograph was taken by professional photographer Charles O'Rear, a resident of St. Helena in Napa County , for digital-design company HighTurn from Bellevue outside Seattle , who have also taken photographs for Bill Gates 's private Seattle Stock Photography company Corbis . O'Rear also took photographs of Napa Valley in 1978 for the May 1979 '' National Geographic Magazine '' article ''Napa, Valley of the Vine''.

O'Rear's photograph inspired Windows XP's US$ 200 million Advertising Campaign ''Yes you can.'', by the San Francisco division of New York City Advertising company McCann-Erickson . The campaign was launched on TV on ABC during one of ABC Sports 's '' Monday Night Football '' games of the 2001 NFL Season . The TV Commercial s included Madonna 's '' Ray Of Light '' song, whose TV rights cost Microsoft about $14 million.

The image is also available as one of the many image options on CapitalOne Credit Cards , and has been subject to many Parodies .

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