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| american cooperatives | |
| companies based in arizona | |
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Best Western purports to be the world's largest Hotel chain, with nearly 4,000 hotels in nearly 80 countries. The Phoenix -based chain operates more than 2,000 hotels in North America alone. Best Western has a marketing program involving placement of free Wi-Fi access Hotspot s in its hotels. Best Western operates in almost every country in the world including its original hotel in Phoenix. Unlike other chains, which are often a mix of company-owned and franchised units, each Best Western hotel is independently owned and operated. Best Western does not offer Franchise s in the traditional sense (where both franchisee and franchisor are operating for-profit). Rather the chain is operated as a '' Nonprofit '' membership association, with each hotel acting (and voting) as a member of the association. Best Western charges a rate that is based on an initial cost plus a fee for each additional room. Best Western also publishes a list of standards that each hotel needs to maintain. Instead of long term contracts, each hotel renews its membership on a yearly basis - and the renewal rate is well over 90%. The hotels are allowed to keep their independent identity. Even though they must use Best Western signage and identify themselves as a Best Western hotel, the hotels are allowed the option of using their own independent name as part of their identity (for example "Best Western Adobe Inn"). Best Western began in the years following World War II . At the time, most hotels were either large urban properties, or smaller family owned roadside hotels. In California, a network of independent hotel operators began making referrals of each other to travelers. This small and informal network eventually grew into the modern Best Western hotel chain founded by M.K. Guertin around 1946. Best Western used to call itself a decided that Best Western was a franchisor and had to comply with the appropriate laws and regulations. EXTERNAL LINK
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