Information About

Bernarr Macfadden




Bernarr Macfadden (b. August 16 , 1868 in Mill Spring, Missouri , U.S. , d. October 12 , 1955 ) was an influential exponent of Physical Culture , a combination of Bodybuilding with nutritional and health theories. He founded '''Physical Culture''' magazine in 1899, and later parlayed it into a publishing empire, including ''True Story'', ''True Romances,'' the once-familiar movie magazine ''Photoplay,'' and a trashy tabloid newspaper, ''The New York Evening Graphic.'' He was a celebrity who was an acquaintance of Shirley Temple , Clark Gable , Franklin D. Roosevelt , Will Rogers , and Rudolph Valentino . At the peak of his career he owned several hotels and a major building in New York. He made an unsuccessful attempt to found a religion, "cosmotarianism," based on physical culture.

He claimed that his regimen would enable him to reach the age of 150.

Nicknamed "Body Love" Macfadden by '' Time '', he was a flamboyant personality who inspired millions of people around the world to live healthful and vigorous lives. He was branded a "kook" and a charlatan by many, was arrested on obscenity charges, denounced by the medical establishment, and campaigned tirelessly against "pill-pushers," processed foods, and prudery.


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