is the
ITV station for
East Anglia . It has been broadcasting since
27 October 1959 . The station is based in
Norwich , with regional news bureaux in Ipswich, Chelmsford, Peterborough, Cambridge, Luton and Northampton.
Anglia's original
Ident was a short film of a small silver statue of a
Knight on horseback, with the lighting and the camera's position constantly changing. At the end, the camera zoomed in on the
Pennon atop the knight's
Lance , which showed the station's name. An arrangement by
Malcolm Sargent of
Handel 's ''
Water Music '' was played over. The
Anglia Knight Logo became so closely identified with the station that when in
1999 the station produced a book to mark its fortieth anniversary, it was entitled ''A Knight on the Box'' (ISBN 0-906836-40-9).
With the introduction of
Colour Television in the
1970s , the ident was remade with constant lighting and the knight constantly rotating as though on a
Turntable . In
1988 the knight was replaced by a quasi-
Heraldic stylised "A" made of triangles, which faded in and out on a fluttering flag during
Continuity announcements.
In
2002 , as with all companies now owned by
ITV Plc , the station lost its separate identity, becoming branded as ITV Anglia.
Anglia was an independent corporation for much of its existence. In
1994 it was bought by
MAI , who were themselves later acquired by
United News And Media , and then in
2000 by Granada. In
2004 Granada merged with Carlton to form
ITV Plc , which ended Anglia's existence as a separate brand.
In
1993 the station took over the cartoon studio
Cosgrove Hall when it was sold off by
Thames Television .
Some of Anglia's notable contributions to the national television network include:
