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American Record Corporation




Louis G. Sylvester (former head of Scanton) became president of the new company located at 1776 Broadway in Manhattan , New York City . In October 1929 , Herbert Yates , head of Consolidated Film Company took control of ARC. In the following years, the company was very involved in a depressed market, buying failing labels at bargain prices to exploit their catalogue.

In December of 1931 Warner Brothers leased Brunswick Records , Vocalion Records and associated companies to ARC.

In 1932, ARC was king of the ''3 records for a Dollar '' market, selling 6 million units, twice as much as RCA Victor . In an effort to get back on top, RCA created its Bluebird label. ARC bought out the Columbia Records catalogue in 1934 .

In December of 1938 , the entire ARC complex was purchased from Consolidated Film for $700,000 by the Columbia Broadcasting System ( CBS ). This allowed the rights to the Brunswick and Vocalion labels to return to Warner Brothers, which assigned the rights to those labels to Decca Records .


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