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The Acme Corporation is a fictional Corporation that exists in the '' Looney Tunes '' universe. It made its first appearance in a Buddy cartoon ('' Buddy's Bug Hunt ''), and it also appeared in the Egghead cartoon ''Count Me Out'' in which Egghead purchases a "Learn How To Box" kit from Acme. The Acme Corporation was featured most prominently in the Road Runner/Wile E. Coyote Cartoons .

The company name is never clearly defined, but one explanation is that it exists as a version of the Conglomerate which produces everything and anything imaginable (leading to the Backronym "A Company that Makes Everything"), no matter how elaborate or extravagant. Another explanation is simply that the cartoons' creators capitalized on the popular early twentieth century trend of real companies using Acme in their name (to create name recognition, and so that they would appear at the front of the phone book).

In Warner Bros. cartoons, Acme products were most commonly purchased (by Mail Order ) by Wile E. Coyote who ordered many weapons in his failed attempts to catch the Road Runner. They were also commonly seen in Bugs Bunny and Daffy Duck cartoons. Acme products usually tend to backfire in a comedic fashion; the National Lampoon magazine ran a feature in which a fictitious "lawsuit" against Acme catalogued the repeated failure of Acme products and Coyote's frequent resulting physical injuries (an online version is listed in the external links below).

The '' Tiny Toons Adventures '' series expanded on Acme's influence, with the entire setting of the show taking place in a city called "Acme Acres". The show's young protagonists attended "Acme Looniversity." Calamity Coyote often bought products from the fictional Acme company in his quest to catch the road-runner Little Beeper. On one episode the company revealed it's slogan "For fifty years, the leader in creative mayhem."

In the cartoon '' Pinky And The Brain '', the duo lived in "Acme Labs."

The 1988 movie '' Who Framed Roger Rabbit '' attempted to explain Acme's inner workings in greater detail. The movie's plot is centered on the murder of Marvin K. Acme, the multi-millionaire founder and CEO of Acme Incorporated. His motto was, "If it's Acme, it's a gasser!"

In an episode of '' Animaniacs '', Albert Einstein was having trouble coming up with his E=mc&2 equation, and Yakko, Wacko and Dot came in and wrote the word "ACME" backwards (Wakko wrote the "A" in "ACME", which looked like a "2") and Einstein proceeded to include an "=" between the "M" and the "E", ending up with "E=mc&2".

Most recently, the '' showed the head offices of Acme, revealed to be a multinational corporation whose executive officers were led by a Bond-esque supervillain called "Mr. Chairman."

At one time, Acme was an In-house Brand Name used by Sears-Roebuck to sell, among other things, anvils.


CULTURAL REFERENCES



  • In MGM 's Tom And Jerry short ''O-Solar-Meow'', Tom buys a jet pack from "Ajax".


  • Acme is a Brandname found on a wide variety of fictional products in Gary Larson 's '' Far Side '' comics, although on some the logo shown is " A1 ".


  • In most of the recently-produced Disney cartoons seen in the series '' House Of Mouse '', Disney created their own answer to Acme, a fictional company called " Ajax ."


  • In some Microsoft Office installations, there is an ACME.EXE, that just launches the setup.


  • An order for a rocket launcher by Wile E. Coyote with Acme is used as the example in United States Patent 5774670, Persistent client state in a hypertext transfer protocol based client-server system. In other words, cookies.


Acme has been mentioned twice on ''Drawn Together''. In the episode " Requiem For A Reality Show ", they are the makers of a Liposuction machine. In the episode " The Lemon-AIDS Walk ", they run a medical supply store in the mall. It would appear that in the ''Drawn Together'' universe, the Acme Corporation exists as a medical supplier.


EXTERNAL LINKS