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Ace Hardware




Ace Hardware was a Hardware Store formed in 1924 by Richard Hesse , E. Gunnard Lindquist , Frank Burke and Oscar Fisher in Chicago, Illinois . By 1976 Ace became a Retailer-owned Cooperative . As of 2005 , the $13 billion retail hardware Cooperative contains over 4,600 independent stores throughout the United States and in 70 different countries. Ace Hardware was named after the Ace fighter pilots of World War I , who were able to overcome all odds.

Their long-time slogan — ''The helpful hardware place'' — has been replaced by ''The helpful place''. Much of their advertising since 1987 features John Madden , a former American Football coach and announcer.


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