was an
Independent Local Radio station launched on the
1st Of September 1994 and broadcasted from
Exchange Quays , in
Salford , U.K. It was also known as JFM in order to try to appeal to more listeners who were put off by the 'jazz' in Jazz FM. Jazz FM originally played a wide variety of jazz, pandering to more
Smooth Jazz during the daytime to attract the 25-45 year old target market Jazz FM needed to make the station a success. The station before the
Rebrand , however, played more
Soul and softer
R&B alongside
Jazz .
100.4 Jazz FM played its own music from its Manchester station during the day, whereas specialist shows like Dinner
Jazz and Legends of
Jazz with
Ramsey Lewis were networked from London's
102.2 Jazz FM .
In 2003, the
Guardian Media Group did extensive research into the type of music the listeners in the
North West wanted to listen to. They concluded that many people were put off by the name 'jazz' in the station name. As a result, 100.4 Jazz FM closed on the
13th Of February 2004 and relaunched as
Smooth FM on the
1st Of March 2004 .
- Chris Best
- Steve Collins
- Andy Crane
- Paul Jones
- Steve Quirk
- Richard Searling
